To understand local SEO, we first must understand the different types of local business models. These are defined by Google as: Single location, brick and mortar, Multi-location, brick and mortar, Multi-practice, Service area, single, Service…
I’d heard that a change in web server had previously affected 2 client websites that I’d just take over. We needed to see just how their historic site speed had been affected which we knew…
Put simply, natural language processing (NLP) is phrasing a search query just as you would if you were talking to an actual person, rather than Google. The introduction of this into Google search means users…
SERPs, or search engine results pages, are a great resource to learn what Google thinks our customers want. Google Think It’s Smarter Than Us Did you know that Google algorithmically rewrites our meta descriptions for…
As an overview, the top steps of a site migration are: On-boarding, Pre-migration, Staging environment, Post-migration, Learning and analytics. But How Do These Work in a Site Migration? Let’s look at these a little deeper.…
The htaccess file or “hypertext access” as it is also known is vital for all websites, but it is one that can easily, and all-too-often, be overlooked. Let’s look at some key points of the…