What is Cloudflare?
This is a very brief walk-through as to what Cloudflare is, and the steps you need to take to set it up for you own website. Cloudflare is used for increasing the security and performance…
Clean Up Your Google Tag Manager
Did you know that you can see improvements in your site speed just by cleaning up your Tag Manager? What is Google Tag Manager? GTM is a great way to add / change snippets of…
Understanding Local SEO
To understand local SEO, we first must understand the different types of local business models. These are defined by Google as: Single location, brick and mortar, Multi-location, brick and mortar, Multi-practice, Service area, single, Service…
A Quick Study on Historic Site Speed Data
I’d heard that a change in web server had previously affected 2 client websites that I’d just take over. We needed to see just how their historic site speed had been affected which we knew…
What is Natural Language Processing and Search?
Put simply, natural language processing (NLP) is phrasing a search query just as you would if you were talking to an actual person, rather than Google. The introduction of this into Google search means users…
Why We Should All Be Mining the SERPs
SERPs, or search engine results pages, are a great resource to learn what Google thinks our customers want. Google Think It’s Smarter Than Us Did you know that Google algorithmically rewrites our meta descriptions for…