Understanding Local SEO

By Nikki

To understand local SEO, we first must understand the different types of local business models. These are defined by Google as: Single location, brick and mortar, Multi-location, brick and mortar,  Multi-practice, Service area, single,  Service…

A Quick Study on Historic Site Speed Data

By Nikki

I’d heard that a change in web server had previously affected 2 client websites that I’d just take over. We needed to see just how their historic site speed had been affected which we knew…

Why We Should All Be Mining the SERPs

By Nikki

SERPs, or search engine results pages, are a great resource to learn what Google thinks our customers want. Google Think It’s Smarter Than Us Did you know that Google algorithmically rewrites our meta descriptions for…

Top Steps in a Site Migration

By Nikki

As an overview, the top steps of a site migration are: On-boarding, Pre-migration, Staging environment, Post-migration, Learning and analytics. But How Do These Work in a Site Migration? Let’s look at these a little deeper.…

Love the Htaccess File

By Nikki

The htaccess file or “hypertext access” as it is also known is vital for all websites, but it is one that can easily, and all-too-often, be overlooked. Let’s look at some key points of the…