Understanding Canonical Tags and How to Implement Them
Canonical tags, often referred to as rel canonical, are a HTML element on your website that you can use to let search engines know which is the main version of a page. They are helpful because they can reduce issues of duplicate content. Duplicate content can be a problem on large websites, especially eCommerce sites, […]
An Explanation of Meta Robots Tags
Whilst robots.txt allows you to manage the accessibility of your site’s overall content to crawlers, it doesn’t indicate if the pages should be indexed. That’s where meta robots tags come in – they prevent unwanted webpages from being indexed. However, as there’s a common misconception that robots.txt can control indexation, many SEOs are a little […]
Best Practice SEO Checklist for 2022
I’ve devised a best practice SEO checklist that marketing professionals of all abilities and stages in their career can use to optimise their websites and stay ahead in their respective marketplaces. Best Practice SEO Checklist This best practice SEO checklist covers the core areas of website optimisation, from the set up of a website, researching […]
Benefits of Adding Schema Markup to Your Website
Schema markup is a form of microdata or code also known as “Structured Data”, which can be added to your website. It is a language or vocabulary that clearly provides more information about your pages to search engines, which in turn can improve your click-through rate and allow you to take up more space in […]
PIM and SEO
One proven way to drive revenue is by optimising product content for search as part of an SEO strategy. A PIM (Product Information Management) solution gives you the tools you need to optimise your content for SEO at scale. Therefore, you can use a PIM system to optimise your website content for richness, accuracy, and completeness. […]
30 Common Tech SEO Mistakes
Technical SEO is complex and ever-evolving. Things can change quickly and how your website measures up technically can give you a leg up on the competition. Common Tech SEO Mistakes As an SEO consultant, I’ve seen a whole host of mistakes and mishaps on websites. From quick-fixes, to technical nightmares. This is why I created […]