This is a very brief walk-through as to what Cloudflare is, and the steps you need to take to set it up for you own website. Cloudflare is used for increasing the security and performance of websites. It is a type of CDN or a Content Delivery Network. It provides security by protecting internet properties…
Did you know that you can see improvements in your site speed just by cleaning up your Tag Manager? What is Google Tag Manager? GTM is a great way to add / change snippets of data or elements of your website without needing to change the code, or without needing to ask a developer for…
To understand local SEO, we first must understand the different types of local business models. These are defined by Google as: Single location, brick and mortar, Multi-location, brick and mortar, Multi-practice, Service area, single, Service area, multiple, Home-based business. The type of business you have will depend on the local SEO strategy that you employ. …
I’d heard that a change in web server had previously affected 2 client websites that I’d just take over. We needed to see just how their historic site speed had been affected which we knew would likely lead to a drop in organic visibility and increase bounce rate for all channels. To do this I…
Put simply, natural language processing (NLP) is phrasing a search query just as you would if you were talking to an actual person, rather than Google. The introduction of this into Google search means users now have the ability to search with natural language since Google doesn’t fully rely on keywords to determine what content…
SERPs, or search engine results pages, are a great resource to learn what Google thinks our customers want. Google Think It’s Smarter Than Us Did you know that Google algorithmically rewrites our meta descriptions for SERPs? This means that even though we enter the meta descriptions we’d like to use, Google is still rewriting them.…