HTTPS: What is it, and Why do you need it?
HTTPS is crucial, and it should be applied to every website without question. But some websites are still operating through HTTP, which can do more harm than good. In this blog, I will explain what HTTPS is and why you need it. What is HTTPS? HTTPS stands for HyperText Transfer Protocol Secure. In other words, […]
How to set up a Multi-Lingual site with HREFLANG
If you’re looking to expand your international offering, it can be quite easy to end up with duplication on your website. This is because you’ll likely be offering the same services, just translated into other languages. Or in some cases, offering the same products, but the currency is different. This is where HREFLANG comes up […]
What Are the Benefits of Subdirectories vs Subdomains?
I’ve previously talked about the importance of good website architecture, and how you choose to set up specific areas of your website also plays into this. Choosing whether to use a subdomain or a subdirectory (also known as a subfolder) can be a big decision and can have a larger impact on your website than […]
Checks to Conduct on a Staging Website
Checking through a staging website ahead of a launch can be quite a task, and if you’ve not done it before it can be hard to know where to start. That’s why I’ve put this list of checks to conduct on a staging website together. Areas to Check on a Staging Website Don’t think of […]
Understanding Canonical Tags and How to Implement Them
Canonical tags, often referred to as rel canonical, are a HTML element on your website that you can use to let search engines know which is the main version of a page. They are helpful because they can reduce issues of duplicate content. Duplicate content can be a problem on large websites, especially eCommerce sites, […]
An Explanation of Meta Robots Tags
Whilst robots.txt allows you to manage the accessibility of your site’s overall content to crawlers, it doesn’t indicate if the pages should be indexed. That’s where meta robots tags come in – they prevent unwanted webpages from being indexed. However, as there’s a common misconception that robots.txt can control indexation, many SEOs are a little […]