Don’t Migrate a Website without SEO

Hopefully, this statement is nothing new, but unfortunately, it happens time and time again. The key to a successful migration lies in proper planning and execution. Preventing Ranking Loss: Why SEOs Should Lead Migrations SEO teams should be involved in every stage of your migration and should be involved in conversations from the start of […]
What to do if You’ve Been Hit by an Algorithm Update

Google frequently updates its search engine algorithms, which can significantly impact rankings. How your SEO agency or SEO consultant responds to them can be a crucial litmus test of their expertise. If your SEO agency or consultant panics every time a core algorithm update is released, it’s probably time to move to a different supplier. […]
Get Your SEO Recommendations Implemented

I’m sure we’ve all been there. We’ve completed an audit and now have a roadmap of issues to work through. The client is also on board with the recommendations, and so are the stakeholders, but you’re struggling to get your SEO recommendations added to the dev queue. Even with the best SEO recommendations in hand, […]
Navigating Google’s Update: FAQ and How-To Snippet Changes

This week, Google unveiled some notable changes to FAQ and How-To snippets that FAQ and How-To snippets that could significantly impact how your content shows up in search results. The change means they will reduce the visibility of FAQ-rich results and limit How-To-rich results to desktop devices. What’s Changing with FAQ and How-To Snippets? This […]
100 Tips from Tech SEO Tuesdays

Tech SEO Tuesdays started to share tips and advice with others in the industry. Posted weekly on LinkedIn, Twitter, and elsewhere, you can find the full list of technical SEO advice here! I’ve been working in SEO for more than 5 years and have dealt with countless website migrations and audits. I’ve certainly come across […]
Google Announces Generative AI Search

This week, during Google I/O, we saw the announcement of a new Generative AI experience coming to Google SERPs in the future. Also known as a Search Generative Experience (or SGE), this promises to be in a big change in how people search, and how we deal optimise websites. What does Generative AI mean for […]