Author: Nikki

Understanding Local SEO

By Nikki

To understand local SEO, we first must understand the different types of local business models. These are defined by Google as: Single location, brick and mortar, Multi-location, brick and mortar,  Multi-practice, Service area, single,  Service area, multiple,  Home-based business.  The type of business you have will depend on the local SEO strategy that you employ. …

A Quick Study on Historic Site Speed Data

By Nikki

I’d heard that a change in web server had previously affected 2 client websites that I’d just take over. We needed to see just how their historic site speed had been affected which we knew would likely lead to a drop in organic visibility and increase bounce rate for all channels. To do this I…

What is Natural Language Processing and Search?

By Nikki

Put simply, natural language processing (NLP) is phrasing a search query just as you would if you were talking to an actual person, rather than Google. The introduction of this into Google search means users now have the ability to search with natural language since Google doesn’t fully rely on keywords to determine what content…

Why We Should All Be Mining the SERPs

By Nikki

SERPs, or search engine results pages, are a great resource to learn what Google thinks our customers want. Google Think It’s Smarter Than Us Did you know that Google algorithmically rewrites our meta descriptions for SERPs? This means that even though we enter the meta descriptions we’d like to use, Google is still rewriting them.…

Top Steps in a Site Migration

By Nikki

As an overview, the top steps of a site migration are: On-boarding, Pre-migration, Staging environment, Post-migration, Learning and analytics. But How Do These Work in a Site Migration? Let’s look at these a little deeper. 1. On-boarding This is where you need to understand the purpose of the migration and make sure that everyone is…

Love the Htaccess File

By Nikki

The htaccess file or “hypertext access” as it is also known is vital for all websites, but it is one that can easily, and all-too-often, be overlooked. Let’s look at some key points of the htaccess file It’s important to know that the htaccess file will only affect the folder that it is placed in…