HTTP Status Codes: Page Not Found

HTTP Status Codes-Page not found

It’s annoying landing on a page to be hit with a “page not found” message. There are various reasons why you’re not always directed to the right page, but the page the user lands on must serve a purpose. HTTP status codes (or server codes) are a reputable way to inform users and search engines […]

HTTPS: What is it, and Why do you need it?

HTTPS What is it and Why do you need it

HTTPS is crucial, and it should be applied to every website without question. But some websites are still operating through HTTP, which can do more harm than good. In this blog, I will explain what HTTPS is and why you need it. What is HTTPS? HTTPS stands for HyperText Transfer Protocol Secure. In other words, […]

How to set up a Multi-Lingual site with HREFLANG

How to set up a Multi-Lingual site with HREFLANG

If you’re looking to expand your international offering, it can be quite easy to end up with duplication on your website. This is because you’ll likely be offering the same services, just translated into other languages. Or in some cases, offering the same products, but the currency is different. This is where HREFLANG comes up […]

Understanding Canonical Tags and How to Implement Them

Understanding Canonical Tags and How to Implement Them

Canonical tags, often referred to as rel canonical, are a HTML element on your website that you can use to let search engines know which is the main version of a page. They are helpful because they can reduce issues of duplicate content. Duplicate content can be a problem on large websites, especially eCommerce sites, […]

An Explanation of Meta Robots Tags

An Explanation of Meta Robots Tags

Whilst robots.txt allows you to manage the accessibility of your site’s overall content to crawlers, it doesn’t indicate if the pages should be indexed. That’s where meta robots tags come in – they prevent unwanted webpages from being indexed.  However, as there’s a common misconception that robots.txt can control indexation, many SEOs are a little […]

Benefits of Adding Schema Markup to Your Website

Benefits of Adding Schema to Your Website

Schema markup is a form of microdata or code also known as “Structured Data”, which can be added to your website. It is a language or vocabulary that clearly provides more information about your pages to search engines, which in turn can improve your click-through rate and allow you to take up more space in […]