Why We Should All Be Mining the SERPs

Why We Should All Be Mining the SERPs

SERPs, or search engine results pages, are a great resource to learn what Google thinks our customers want. Google Think It’s Smarter Than Us Did you know that Google algorithmically rewrites our meta descriptions for SERPs? This means that even though we enter the meta descriptions we’d like to use, Google is still rewriting them. […]

Why Do Entities Matter for SEO?

entities search

What is an Entity? We know that an entity is defined by Google as: “A thing or concept that is singular, unique, well-defined and distinguishable.” The thing does not need to be a physical object, it can also be a colour, a date, an idea, etc. An entity is anything that is: Singular. Unique. Well-defined. […]

Can you Optimise your SEO for BERT?

google bert update

BERT is described as a “pre-trained deep learning natural language framework that has given state-of-the-art results on a wide variety of natural language processing tasks.” It is a Google algorithmic update, currently impacting 10% of queries in search results and affecting featured snippet results in countries where they were present.   Google describes BERT as […]

Using Bots in Marketing

coffee and mobile using bots in marketing

I have been exploring chat bots (or simply, bots) and how their usage can enhance our daily lives, our working lives and our marketing efforts. Bots have been around for as long as there’s been any form of automation, one example from 1972 shows a bot conversation with a psychotherapist and a paranoid schizophrenic. Phone calls with ‘Say […]

Using Guerrilla Marketing for Brand Awareness

Guerilla marketing web analytics

Have you heard about Guerrilla Marketing? Do you know how to use it to promote your business or product? ‘Guerrilla Warfare’ is where unconventional strategies are used to achieve military or political goals. Similarly, Guerrilla Marketing used marketing tactics and approaches that are usually low-cost, or even free, when advertising or launching a new product, […]

How to Integrate Social Media with Marketing

instagram social media marketing

Platforms like Facebook, Instagram, and Twitter are great sites for generating engagement and creating interactions between you and your fans. Blogs are great places where you can really start to create meaningful relationships with your audiences, especially if you can provide exclusive information here. You want your fans to keep coming back to your website […]