Navigating Google’s Update: FAQ and How-To Snippet Changes

Navigating Google's Update- FAQ and How-To Snippet Changes

This week, Google unveiled some notable changes to FAQ and How-To snippets that FAQ and How-To snippets that could significantly impact how your content shows up in search results. The change means they will reduce the visibility of FAQ-rich results and limit How-To-rich results to desktop devices. What’s Changing with FAQ and How-To Snippets? This […]

Google Announces Generative AI Search

Generative AI Search Experience

This week, during Google I/O, we saw the announcement of a new Generative AI experience coming to Google SERPs in the future. Also known as a Search Generative Experience (or SGE), this promises to be in a big change in how people search, and how we deal optimise websites.  What does Generative AI mean for […]

Best Practice SEO Checklist for 2022

Best Practice SEO Checklist

I’ve devised a best practice SEO checklist that marketing professionals of all abilities and stages in their career can use to optimise their websites and stay ahead in their respective marketplaces. Best Practice SEO Checklist This best practice SEO checklist covers the core areas of website optimisation, from the set up of a website, researching […]

PIM and SEO

PIM and SEO

One proven way to drive revenue is by optimising product content for search as part of an SEO strategy. A PIM (Product Information Management) solution gives you the tools you need to optimise your content for SEO at scale. Therefore, you can use a PIM system to optimise your website content for richness, accuracy, and completeness. […]

30 Common Tech SEO Mistakes

30 common tech SEO mistakes

Technical SEO is complex and ever-evolving. Things can change quickly and how your website measures up technically can give you a leg up on the competition.  Common Tech SEO Mistakes As an SEO consultant, I’ve seen a whole host of mistakes and mishaps on websites. From quick-fixes, to technical nightmares. This is why I created […]

Beginners Guide to Technical SEO

Beginners Guide to Tech SEO

Technical SEO is the process of increasing profit, visibility and optimisation of your website. Good tech SEO improves your chances of getting on the first page of Google when someone searches for something you sell or that you provide information about.  Technical SEO involves optimising the processes of crawling, understanding, and indexing your pages to […]

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