What Are the Benefits of Subdirectories vs Subdomains?

What Are the Benefits of Subdirectories vs Subdomains?

I’ve previously talked about the importance of good website architecture, and how you choose to set up specific areas of your website also plays into this.  Choosing whether to use a subdomain or a subdirectory (also known as a subfolder) can be a big decision and can have a larger impact on your website than […]

Checks to Conduct on a Staging Website

Checks to Conduct on a Staging Website

Checking through a staging website ahead of a launch can be quite a task, and if you’ve not done it before it can be hard to know where to start.  That’s why I’ve put this list of checks to conduct on a staging website together.  Areas to Check on a Staging Website Don’t think of […]

60 Tips from Tech SEO Tuesdays

Tips from Tech SEO Tuesday

Tech SEO Tuesdays started to share tips and advice with others in the industry. Posted weekly on LinkedIn, Twitter, and elsewhere, you can find the full list of technical SEO advice here!  I’ve been working in SEO for more than 5 years and have dealt with countless website migrations and audits. I’ve certainly come across […]

Beginners Guide to Technical SEO

Beginners Guide to Tech SEO

Technical SEO is the process of increasing profit, visibility and optimisation of your website. Good tech SEO improves your chances of getting on the first page of Google when someone searches for something you sell or that you provide information about.  Technical SEO involves optimising the processes of crawling, understanding, and indexing your pages to […]

11 Reasons Why Your Organic Traffic Has Dropped

11 Reasons Why Your Organic Traffic Has Dropped

Website traffic comes and goes, unfortunately. No one enjoys it when their organic traffic drops, and when it does, your first instinct may be to panic. You start to wonder, did Google release an algorithm update? Were you the victim of an SEO attack? What happened?! Reasons Why your Organic Web Traffic Dropped As a […]

Top Steps in a Site Migration

Site migration

As an overview, the top steps of a site migration are: On-boarding, Pre-migration, Staging environment, Post-migration, Learning and analytics. But How Do These Work in a Site Migration? Let’s look at these a little deeper. 1. On-boarding This is where you need to understand the purpose of the migration and make sure that everyone is […]