Manual Actions and Site Reputation Abuse
The latest manual actions target “site reputation abuse” and highlight the importance of proactive measures in your content.
Google Releases March 2024 Core Update and Spam Update
If you work in SEO or marketing, you’ve probably heard about the news this past week about the March 2024 Core Update and Spam Update, and you may even know of a site that has been personally affected. It’s fair to say that the updates have been a bit of a bloodbath. Traffic has tanked […]
Navigating Google’s Update: FAQ and How-To Snippet Changes
This week, Google unveiled some notable changes to FAQ and How-To snippets that FAQ and How-To snippets that could significantly impact how your content shows up in search results. The change means they will reduce the visibility of FAQ-rich results and limit How-To-rich results to desktop devices. What’s Changing with FAQ and How-To Snippets? This […]
Google Announces Generative AI Search
This week, during Google I/O, we saw the announcement of a new Generative AI experience coming to Google SERPs in the future. Also known as a Search Generative Experience (or SGE), this promises to be in a big change in how people search, and how we deal optimise websites. What does Generative AI mean for […]
Google’s Retiring Ranking Systems Doesn’t Mean Tech SEO is Dead
In recent weeks there has been a lot of talk online and on social media after an article was posted discussing Google’s move to retire Mobile-Friendly, Page Speed, Secure Sites and Page Experience as Ranking Systems. On the back of this, some were questioning what this means for SEO professionals and especially those of us […]
Can you Optimise your SEO for BERT?
BERT is described as a “pre-trained deep learning natural language framework that has given state-of-the-art results on a wide variety of natural language processing tasks.” It is a Google algorithmic update, currently impacting 10% of queries in search results and affecting featured snippet results in countries where they were present. Google describes BERT as […]