Archives: Case Studies


Speak, Brother – He’ll Fight

By Nikki

Date: May 2017 Activity: Playlisting campaign Duration: 2 weeks Key Outcomes: Spotify playlists ‘Lost In The Woods’ and ‘Fresh Finds: Six Strings’ Details Boasting a powerful indie folk and rock sound with subtle hymnal and gospel tones, Speak, Brother’s story-based anthems have drawn comparisons to the likes of Of Monsters and Men, Kodaline and Fleet Foxes.…

Ed Geater – Found A Place

By Nikki

Date: June 2017 Activity: Playlisting campaign Duration: 2 weeks Key Outcomes: BBC Radio 6 Music airplay and tastemaker playlists Ed Geater Campaign Details In June 2017, I was able to work with Birmingham singer-songwriter and beatboxer Ed Geater. We embarked on a 2 week playlisting campaign aimed at gaining him coverage for his single ‘Found a…

Øyvind Weiseth – Inside Our Minds

By Nikki

Date: March 2017 Activity: Marketing, radio and playlisting campaign Duration: 6 weeks Key Outcomes: Notable blog coverage, playlist inclusion, radio play and Laid Bare Session. Inside Our Minds Details In March 2017, as part of my role at Horus Music, I began working with Norwegian singer-songwriter Øyvind Weiseth for a 6 week marketing, radio and…

Apryll Aileen – Savannah Soul

By Nikki

Date: October 2016 Activity: Radio and Marketing campaign Duration: 6 weeks Key Outcomes: UK and Canadian radio play, as well as performance opportunities leading to TV placements. Radio and Marketing campaign Details After a showcase in Cannes at Midem and an American tour, soulful Canadian singer/songwriter Apryll Aileen released her debut album ‘Savannah Soul’ with a UK exclusive:…

Paper Tigers – Head Over Heels

By Nikki

Date: February Activity: PR and marketing campaign Duration: 4 weeks Key Outcomes: UK and Germany press and blog coverage. Album Details The band had a clear mission: ‘to give old school rock music the renaissance many of us have been waiting for.’ Thanks to the driving sound, simple melodies and brisk live performances, the band were awarded…

Ooberfuse – Fall

By Nikki

Date: November 2014 Activity: PR and digital marketing campaign Duration: 6 weeks Key Outcomes: National recognition for their single released with the support of Help For Heroes to mark the centenary of the start of WWI. Details of the Single Having worked with Ooberfuse on a number of other campaigns, they came back to me ahead…