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Don’t Migrate a Website without SEO

Hopefully, this statement is nothing new, but unfortunately, it happens time and time again. The key to a successful migration lies in proper planning and execution.

Preventing Ranking Loss: Why SEOs Should Lead Migrations

SEO teams should be involved in every stage of your migration and should be involved in conversations from the start of the process.

Without proper SEO considerations, search engines may struggle to understand changes that take place during a migration, leading to a loss of rankings and overall performance.

Involving SEOs throughout the website migration ensures that the migration is planned and executed correctly at all stages to minimise the negative impact on organic search visibility.

SEO insights and guidance will ensure that the migration is well-planned and executed correctly.

Consequences of Neglecting SEO in Website Migrations

Regardless of whether it's a CMS change, domain change etc., always involve your SEO teams!

The image below illustrates the potential consequences of a migration without SEO input.

This example is just the tip of the iceberg. In many cases, the drop in performance can be even more severe, and the road to recovery may be long and arduous.

The message is clear: involve your SEO teams in your migration strategy from the very beginning to safeguard your organic search visibility and overall website performance. Do not migrate your website without SEO.

It’s a critical step that can save you from headaches and losses down the road.

Don’t underestimate the crucial role SEO plays in website migrations. Involving SEO consultants from the outset can save you from a potential disaster, preserving your hard-earned search engine rankings and overall performance.

Remember, it’s not just about the technicalities; it’s about safeguarding your digital visibility.

Make SEO an integral part of your migration strategy, and you’ll find yourself on the path to a seamless transition that leads to a stronger online presence and better user experiences.

If you’re planning a website migration, message me for expert guidance to ensure a smooth and successful transition while maintaining your search ranking and performance. Your website’s future success may depend on it.