As an overview, the top steps of a site migration are: On-boarding, Pre-migration, Staging environment, Post-migration, Learning and analytics. But How Do These Work in a Site Migration? Let’s look at these a little deeper.…
The htaccess file or “hypertext access” as it is also known is vital for all websites, but it is one that can easily, and all-too-often, be overlooked. Let’s look at some key points of the…
What is an Entity? We know that an entity is defined by Google as: “A thing or concept that is singular, unique, well-defined and distinguishable.” The thing does not need to be a physical object,…
BERT is described as a “pre-trained deep learning natural language framework that has given state-of-the-art results on a wide variety of natural language processing tasks.” It is a Google algorithmic update, currently impacting 10% of…
How your website performs comes down to more than how high you are ranking on SERPs. There are many technical aspects that make up how your site loads and the content that is displayed to…
Earlier this year, Google announced the introduction of the mobile-first index. This announcement stated that Google will crawl, index and rank a page based on the mobile version of a website, instead of the desktop…