Why Do Entities Matter for SEO?

By Nikki

What is an Entity? We know that an entity is defined by Google as: “A thing or concept that is singular, unique, well-defined and distinguishable.” The thing does not need to be a physical object,…

Neglecting my Own Website

By Nikki

When you’re working on other people’s websites all day long it’s easy to forget about your own. That’s definitely something I’ve been guilty of for the past year and a half. Time Flies… During that…

Can you Optimise your SEO for BERT?

By Nikki

BERT is described as a “pre-trained deep learning natural language framework that has given state-of-the-art results on a wide variety of natural language processing tasks.” It is a Google algorithmic update, currently impacting 10% of…

Change of Mindset

By Nikki

Less than 6 months ago I could never have fathomed writing a post like this; it’s funny what a huge difference a little time and a quick chat can make.

How to Write a Stand-Out Social Media Bio

By Nikki

Having a well written social media bio is important. It should make you stand out, but seem approachable. You should look accomplished, but not boastful. You need to look professional but should show personality too. …

Are you Aware of Twitter’s Latest Update?

By Nikki

On 23rd March 2018, Twitter’s Latest Update announced that they would be cracking down on any repeated content. Anyone who is found to be in breach of this new rule now risks having their Twitter…