Reasons Why your Organic Web Traffic Dropped
As a technical SEO consultant, I’ve seen the many ups and downs of organic traffic. More often than not, the core reason isn’t because of a change that Google made, but the good news is that there is (almost always) something you can do about it. Incorrect redirects, difficulties with robots.txt files, sitemap problems, and even broken internal links can unwittingly cause your site migration to result in a drop in organic search traffic. Identifying why your organic traffic dropped significantly after a migration can be a matter of trial and error. I wrote this article to help others get to the bottom of their issues.
1. Changing your Domain Name
2. Indexing Everything
3. Blocking Content with Robots.txt
4. Migrating a Website and Not Mapping your URLs with 301 Redirects Correctly
- Does the redirect chain resolve to the correct, new URL?
- Clean up and remove any redirect chains,
- Use a permanent 301 redirect rather than a temporary 302 redirect.
5. Moving From a Subdirectory to a Subdomain
6. Prioritising Quality over Quantity of Backlinks
7. Having a Poor Mobile Performance or Drops in Site Speed
8. Having a Poor User Experience
- If the robots TTFB is slow = you likely have a slow server and should consider changing hosting.
- If the homepage TTFB is slow, and the robots.txt is good = there are more issues with your site speed, and you need to dig deeper.
9. Having Duplicate Content on Your Website, or on Another Website
10. Not Migrating your Metadata or Internal Links Across
11. Your Canonical Tags are Incorrect
- Pointing to non-relevant pages,
- Programmatic issues (such as missing trailing slash),
- They are pointing to old URLs that no longer exist.