Scaling Page Speed Optimisation Through Templates

Scaling Page Speed Optimisation Through Templates

When optimising page speed, work on the page templates rather than individual pages. By focusing on the core templates, you can implement improvements at scale, ensuring a consistent boost in page speed across various pages.

This approach enables easier collaboration and support from stakeholders who recognise the overarching impact on user satisfaction and business objectives.

The Power of Page Templates

Targeting page templates for optimisation means addressing the root structure that influences multiple pages.

Instead of changing one page at a time, we can implement fixes across a range of URLs that are built using the same design templates.

This centralised approach to optimising site speed allows for efficiency and consistency in implementing your improvements.

Scalability of Improvements

Ensuring that improvements are applied uniformly across pages sharing a common template means that we create a consistent and streamlined user experience. 

This is significant as it allows us to reinforce more positive interactions that our audience has across the entire website.

Stakeholder Buy-In

Collaboration becomes more seamless when stakeholders recognise that site speed fixes made to page templates benefit the entire website.

When stakeholders see the positive impact across a range of URLs that use the same template, they are much more likely to buy into further optimisation work and support you even more with your next set of recommendations. 

Deciding which Templates to Focus on

When you’re faced with a large website, you need to know which templates you should begin with. 

Begin by identifying the core page templates that are the basis for your website’s content. This may include a homepage, product pages, category pages, etc.

Next, we can conduct a comprehensive site speed audit of each identified template, analysing elements contributing to load time, such as images, scripts, and server responses.

Utilise performance testing tools like Google PageSpeed Insights, Lighthouse, or GTmetrix to identify specific areas for improvement within your page templates. From there, we should be able to see which of your templates is the slowest loading. I would typically focus on improving that template first.

Monitoring Pages and Improving Performance

After sharing your template-specific recommendations with stakeholders, I suggest implementing a system for continuously monitoring page speed metrics, especially for the optimised templates.

Regularly assess the impact of your changes and refine your chosen strategies based on ongoing performance and changes to Google algorithms.

This monitoring approach ensures efficiency at scale and produces a more collaborative atmosphere. This way, stakeholders tend to quickly rally around the shared goal of delivering a seamless and fast user experience on their website.


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