Google Releases March 2024 Core Update and Spam Update

Google Releases March 2024 Core Update and Spam Update

If you work in SEO or marketing, you’ve probably heard about the news this past week about the March 2024 Core Update and Spam Update, and you may even know of a site that has been personally affected. It’s fair to say that the updates have been a bit of a bloodbath. Traffic has tanked […]

What to do if You’ve Been Hit by an Algorithm Update

What to do if you've been hit by an Algorithm Update

Google frequently updates its search engine algorithms, which can significantly impact rankings. How your SEO agency or SEO consultant responds to them can be a crucial litmus test of their expertise. If your SEO agency or consultant panics every time a core algorithm update is released, it’s probably time to move to a different supplier. […]

Navigating Google’s Update: FAQ and How-To Snippet Changes

Navigating Google's Update- FAQ and How-To Snippet Changes

This week, Google unveiled some notable changes to FAQ and How-To snippets that FAQ and How-To snippets that could significantly impact how your content shows up in search results. The change means they will reduce the visibility of FAQ-rich results and limit How-To-rich results to desktop devices. What’s Changing with FAQ and How-To Snippets? This […]

Google Announces Generative AI Search

Generative AI Search Experience

This week, during Google I/O, we saw the announcement of a new Generative AI experience coming to Google SERPs in the future. Also known as a Search Generative Experience (or SGE), this promises to be in a big change in how people search, and how we deal optimise websites.  What does Generative AI mean for […]

Best Practice SEO Checklist for 2022

Best Practice SEO Checklist

I’ve devised a best practice SEO checklist that marketing professionals of all abilities and stages in their career can use to optimise their websites and stay ahead in their respective marketplaces. Best Practice SEO Checklist This best practice SEO checklist covers the core areas of website optimisation, from the set up of a website, researching […]

Beginners Guide to Technical SEO

Beginners Guide to Tech SEO

Technical SEO is the process of increasing profit, visibility and optimisation of your website. Good tech SEO improves your chances of getting on the first page of Google when someone searches for something you sell or that you provide information about.  Technical SEO involves optimising the processes of crawling, understanding, and indexing your pages to […]

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