Best Practice SEO Checklist for 2022

Best Practice SEO Checklist

I’ve devised a best practice SEO checklist that marketing professionals of all abilities and stages in their career can use to optimise their websites and stay ahead in their respective marketplaces. Best Practice SEO Checklist This best practice SEO checklist covers the core areas of website optimisation, from the set up of a website, researching […]

Beginners Guide to Technical SEO

Beginners Guide to Tech SEO

Technical SEO is the process of increasing profit, visibility and optimisation of your website. Good tech SEO improves your chances of getting on the first page of Google when someone searches for something you sell or that you provide information about.  Technical SEO involves optimising the processes of crawling, understanding, and indexing your pages to […]

What is Natural Language Processing and Search?

What is Natural Language Processing and Search

Put simply, Natural Language Processing (NLP) is phrasing a search query just as you would if you were talking to an actual person, rather than Google. The introduction of this algorithm update into Google search means users now have the ability to search with natural language since Google doesn’t fully rely on keywords to determine […]

Why We Should All Be Mining the SERPs

Why We Should All Be Mining the SERPs

SERPs, or search engine results pages, are a great resource to learn what Google thinks our customers want. Google Think It’s Smarter Than Us Did you know that Google algorithmically rewrites our meta descriptions for SERPs? This means that even though we enter the meta descriptions we’d like to use, Google is still rewriting them. […]

Why Do Entities Matter for SEO?

entities search

What is an Entity? We know that an entity is defined by Google as: “A thing or concept that is singular, unique, well-defined and distinguishable.” The thing does not need to be a physical object, it can also be a colour, a date, an idea, etc. An entity is anything that is: Singular. Unique. Well-defined. […]

Can you Optimise your SEO for BERT?

google bert update

BERT is described as a “pre-trained deep learning natural language framework that has given state-of-the-art results on a wide variety of natural language processing tasks.” It is a Google algorithmic update, currently impacting 10% of queries in search results and affecting featured snippet results in countries where they were present.   Google describes BERT as […]