Best Practice SEO Checklist for 2022

Best Practice SEO Checklist

I’ve devised a best practice SEO checklist that marketing professionals of all abilities and stages in their career can use to optimise their websites and stay ahead in their respective marketplaces. Best Practice SEO Checklist This best practice SEO checklist covers the core areas of website optimisation, from the set up of a website, researching […]

30 Common Tech SEO Mistakes

30 common tech SEO mistakes

Technical SEO is complex and ever-evolving. Things can change quickly and how your website measures up technically can give you a leg up on the competition.  Common Tech SEO Mistakes As an SEO consultant, I’ve seen a whole host of mistakes and mishaps on websites. From quick-fixes, to technical nightmares. This is why I created […]

A Quick Study on Historic Site Speed Data

historic site speed study

I’d heard that a change in web server had previously affected 2 client websites that I’d just take over. We needed to see just how their historic site speed had been affected which we knew would likely lead to a drop in organic visibility and increase bounce rate for all channels. To do this I […]

What is Natural Language Processing and Search?

What is Natural Language Processing and Search

Put simply, Natural Language Processing (NLP) is phrasing a search query just as you would if you were talking to an actual person, rather than Google. The introduction of this algorithm update into Google search means users now have the ability to search with natural language since Google doesn’t fully rely on keywords to determine […]

Why We Should All Be Mining the SERPs

Why We Should All Be Mining the SERPs

SERPs, or search engine results pages, are a great resource to learn what Google thinks our customers want. Google Think It’s Smarter Than Us Did you know that Google algorithmically rewrites our meta descriptions for SERPs? This means that even though we enter the meta descriptions we’d like to use, Google is still rewriting them. […]

Can you Optimise your SEO for BERT?

google bert update

BERT is described as a “pre-trained deep learning natural language framework that has given state-of-the-art results on a wide variety of natural language processing tasks.” It is a Google algorithmic update, currently impacting 10% of queries in search results and affecting featured snippet results in countries where they were present.   Google describes BERT as […]