Why We Should All Be Mining the SERPs

Why We Should All Be Mining the SERPs

SERPs, or search engine results pages, are a great resource to learn what Google thinks our customers want. Google Think It’s Smarter Than Us Did you know that Google algorithmically rewrites our meta descriptions for SERPs? This means that even though we enter the meta descriptions we’d like to use, Google is still rewriting them. […]

Can you Optimise your SEO for BERT?

google bert update

BERT is described as a “pre-trained deep learning natural language framework that has given state-of-the-art results on a wide variety of natural language processing tasks.” It is a Google algorithmic update, currently impacting 10% of queries in search results and affecting featured snippet results in countries where they were present.   Google describes BERT as […]

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