Why Do Entities Matter for SEO?

By Nikki

What is an Entity? We know that an entity is defined by Google as: “A thing or concept that is singular, unique, well-defined and distinguishable.” The thing does not need to be a physical object, it can also be a colour, a date, an idea, etc. An entity is anything that is: Singular. Unique. Well-defined.…

Can you Optimise your SEO for BERT?

By Nikki

BERT is described as a “pre-trained deep learning natural language framework that has given state-of-the-art results on a wide variety of natural language processing tasks.” It is a Google algorithmic update, currently impacting 10% of queries in search results and affecting featured snippet results in countries where they were present.   Google describes BERT as…