Tag: blog

Why Do Entities Matter for SEO?

By Nikki

What is an Entity? We know that an entity is defined by Google as: “A thing or concept that is singular, unique, well-defined and distinguishable.” The thing does not need to be a physical object, it can also be a colour, a date, an idea, etc. An entity is anything that is: Singular. Unique. Well-defined.…

Neglecting my Own Website

By Nikki

When you’re working on other people’s websites all day long it’s easy to forget about your own. That’s definitely something I’ve been guilty of for the past year and a half. Time Flies… During that time I’ve been hands on with a wide range of clients ranging from high street brands to local businesses; B2B…

Change of Mindset

By Nikki

Less than 6 months ago I could never have fathomed writing a post like this; it’s funny what a huge difference a little time and a quick chat can make.

How to Write a Stand-Out Social Media Bio

By Nikki

Having a well written social media bio is important. It should make you stand out, but seem approachable. You should look accomplished, but not boastful. You need to look professional but should show personality too.  But how do you do that within a few sentences? We’ll explore some ideas here.  Show, Don’t Tell.  Focus on…

Two Steps Forward, One Step Back

By Nikki

Do you ever get the feeling like you’re constantly taking two steps forward towards a goal, and then you end up getting pushed one step back? Like just when you’re starting to see light at the end of the tunnel again, there’s always something in your way. I feel like that’s what it feels like…

Moving On

By Nikki

There’s been a lot going on for me recently, and it definitely hasn’t always been easy. Last Tuesday we moved from Leicester back to my home town of Manchester. We’ve known it was going to happen for a while, but the days leading up to the big move we’re a tad hectic to say the…