What is Natural Language Processing and Search?

What is Natural Language Processing and Search

Put simply, Natural Language Processing (NLP) is phrasing a search query just as you would if you were talking to an actual person, rather than Google. The introduction of this algorithm update into Google search means users now have the ability to search with natural language since Google doesn’t fully rely on keywords to determine […]

Why Do Entities Matter for SEO?

entities search

What is an Entity? We know that an entity is defined by Google as: “A thing or concept that is singular, unique, well-defined and distinguishable.” The thing does not need to be a physical object, it can also be a colour, a date, an idea, etc. An entity is anything that is: Singular. Unique. Well-defined. […]

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