Tag: entity

What is Natural Language Processing and Search?

By Nikki

Put simply, natural language processing (NLP) is phrasing a search query just as you would if you were talking to an actual person, rather than Google. The introduction of this into Google search means users now have the ability to search with natural language since Google doesn’t fully rely on keywords to determine what content…

Why Do Entities Matter for SEO?

By Nikki

What is an Entity? We know that an entity is defined by Google as: “A thing or concept that is singular, unique, well-defined and distinguishable.” The thing does not need to be a physical object, it can also be a colour, a date, an idea, etc. An entity is anything that is: Singular. Unique. Well-defined.…