Tag: marketing

How to Write a Stand-Out Social Media Bio

By Nikki

Having a well written social media bio is important. It should make you stand out, but seem approachable. You should look accomplished, but not boastful. You need to look professional but should show personality too.  But how do you do that within a few sentences? We’ll explore some ideas here.  Show, Don’t Tell.  Focus on…

Are you Aware of Twitter’s Latest Update?

By Nikki

On 23rd March 2018, Twitter’s Latest Update announced that they would be cracking down on any repeated content. Anyone who is found to be in breach of this new rule now risks having their Twitter account suspended. Social media management apps also had until the 23rd March to implement necessary changes. Twitter has defined what…

Creating a Weekly Facebook Show

By Nikki

Time and time again we’ve been told that Facebook pages are receiving less and less visibility. It can sometimes be difficult to know how to combat this. Videos are receiving the most engagement in the Facebook News Feed right now. They are seen by much larger audiences and most marketers will tell you that videos…

Using Bots in Marketing

By Nikki

I have been exploring chat bots (or simply, bots) and how their usage can enhance our daily lives, our working lives and our marketing efforts. Bots have been around for as long as there’s been any form of automation, one example from 1972 shows a bot conversation with a psychotherapist and a paranoid schizophrenic. Phone calls with ‘Say…

Career Crossroads

By Nikki

I’m at a point in my life when things are changing. I’ve somehow ended up in a position where I don’t know what I’m doing professionally or where I’m gonna be. To say I didn’t expect to find myself in this situation is an understatement. But that’s ok, maybe it’s for a reason. I now…

Using Guerrilla Marketing for Brand Awareness

By Nikki

Have you heard about Guerrilla Marketing? Do you know how to use it to promote your business or product? ‘Guerrilla Warfare’ is where unconventional strategies are used to achieve military or political goals. Similarly, Guerrilla Marketing used marketing tactics and approaches that are usually low-cost, or even free, when advertising or launching a new product,…