Scaling Page Speed Optimisation Through Templates

Scaling Page Speed Optimisation Through Templates

When optimising page speed, work on the page templates rather than individual pages. By focusing on the core templates, you can implement improvements at scale, ensuring a consistent boost in page speed across various pages. This approach enables easier collaboration and support from stakeholders who recognise the overarching impact on user satisfaction and business objectives. […]

Google’s Retiring Ranking Systems Doesn’t Mean Tech SEO is Dead

Retiring Ranking systems

In recent weeks there has been a lot of talk online and on social media after an article was posted discussing Google’s move to retire Mobile-Friendly, Page Speed, Secure Sites and Page Experience as Ranking Systems. On the back of this, some were questioning what this means for SEO professionals and especially those of us […]

30 Common Tech SEO Mistakes

30 common tech SEO mistakes

Technical SEO is complex and ever-evolving. Things can change quickly and how your website measures up technically can give you a leg up on the competition.  Common Tech SEO Mistakes As an SEO consultant, I’ve seen a whole host of mistakes and mishaps on websites. From quick-fixes, to technical nightmares. This is why I created […]

An Explanation of Time to First Byte

An Explanation of Time to First Byte

Time to First Byte is not necessarily part of the Core Web Vitals but it is an incredibly valuable site speed metric that we can learn a lot from. Definition of Time to First Byte TTFB is measured in seconds, and is the time that it takes to request information from the server and send […]

An Explanation of First Input Delay

An Explanation of First Input Delay

First Input Delay is a Google metric that forms part of the Core Web Vitals. As part of the Page Experience Algorithm Update, this is likely to become a ranking factor later in 2021. Definition of First Input Delay FID is measured in milliseconds (ms) and is the time from when a user first interacts […]

An Explanation of Total Blocking Time

An Explanation of Total Blocking Time

Total Blocking Time is one of six metrics that website owners can find in the Performance section in Lighthouse, it is not necessarily part of the Core Web Vitals, but we can learn a lot from it. Definition of Total Blocking Time TBT is measured in milliseconds (ms) and assess how responsive your website is to […]

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