An Explanation of Cumulative Layout Shift

An Explanation of Cumulative Layout Shift

Cumulative Layout Shift is a Google metric that forms part of the Core Web Vitals. As part of the Page Experience Algorithm Update, this is likely to become a ranking factor later in 2021. Definition of Cumulative Layout Shift CLS is a calculation of how many unique and unexpected layouts shift on the page upon […]

An Explanation of First Contentful Paint

An Explanation of First Contentful Paint

First Contentful Paint is one of six metrics that website owners can find in the Performance section in Lighthouse, it is not necessarily part of the Core Web Vitals, but we can learn a lot from it. Definition of First Contentful Paint FCP is how much time it takes for the browser to render a […]

An Explanation of Largest Contentful Paint

An Explanation of Largest Contentful Paint

Largest Contentful Paint is a Google metric that forms part of the Core Web Vitals. As part of the Page Experience Algorithm Update, this is likely to become a partial ranking factor later in 2021. Definition of Largest Contentful Paint LCP is measured in seconds and is a record of the amount of time that […]

Site Speed Series – An Explanation of Terms

site speed series

How fast and how well your website loads has never been more critical. There’s been a lot of talk around the upcoming Page Experience Update from Google. Website owners and SEOs have been optimising websites and making technical changes to ensure their websites don’t get left behind by this update, or they encounter some form […]

11 Reasons Why Your Organic Traffic Has Dropped

11 Reasons Why Your Organic Traffic Has Dropped

Website traffic comes and goes, unfortunately. No one enjoys it when their organic traffic drops, and when it does, your first instinct may be to panic. You start to wonder, did Google release an algorithm update? Were you the victim of an SEO attack? What happened?! Reasons Why your Organic Web Traffic Dropped As a […]

What is Cloudflare?

What is Cloudflare

What Is Cloudflare? Cloudflare is used for increasing the security and performance of websites. It is a type of CDN or a Content Delivery Network. CloudFlare was founded by Matthew Prince, Michelle Zatlyn and Lee Holloway in 2009. They set out to create a solution that improved site performance while at the same time offering […]

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