Best Practice SEO Checklist for 2022

Best Practice SEO Checklist

I’ve devised a best practice SEO checklist that marketing professionals of all abilities and stages in their career can use to optimise their websites and stay ahead in their respective marketplaces. Best Practice SEO Checklist This best practice SEO checklist covers the core areas of website optimisation, from the set up of a website, researching […]

30 Common Tech SEO Mistakes

30 common tech SEO mistakes

Technical SEO is complex and ever-evolving. Things can change quickly and how your website measures up technically can give you a leg up on the competition.  Common Tech SEO Mistakes As an SEO consultant, I’ve seen a whole host of mistakes and mishaps on websites. From quick-fixes, to technical nightmares. This is why I created […]

Beginners Guide to Technical SEO

Beginners Guide to Tech SEO

Technical SEO is the process of increasing profit, visibility and optimisation of your website. Good tech SEO improves your chances of getting on the first page of Google when someone searches for something you sell or that you provide information about.  Technical SEO involves optimising the processes of crawling, understanding, and indexing your pages to […]

Understanding Local SEO

understanding local SEO

To understand local SEO, we first must understand the different types of local business models. These are defined by Google as: Single location, brick and mortar, Multi-location, brick and mortar,  Multi-practice, Service area, single,  Service area, multiple,  Home-based business.  The type of business you have will depend on the local SEO strategy that you employ.  […]

What is Natural Language Processing and Search?

What is Natural Language Processing and Search

Put simply, Natural Language Processing (NLP) is phrasing a search query just as you would if you were talking to an actual person, rather than Google. The introduction of this algorithm update into Google search means users now have the ability to search with natural language since Google doesn’t fully rely on keywords to determine […]

Why We Should All Be Mining the SERPs

Why We Should All Be Mining the SERPs

SERPs, or search engine results pages, are a great resource to learn what Google thinks our customers want. Google Think It’s Smarter Than Us Did you know that Google algorithmically rewrites our meta descriptions for SERPs? This means that even though we enter the meta descriptions we’d like to use, Google is still rewriting them. […]