Google Announces Generative AI Search
This week, during Google I/O, we saw the announcement of a new Generative AI experience coming to Google SERPs in the future. Also known as a Search Generative Experience (or SGE), this promises to be in a big change in how people search, and how we deal optimise websites. What does Generative AI mean for […]
Best Practice SEO Checklist for 2022
I’ve devised a best practice SEO checklist that marketing professionals of all abilities and stages in their career can use to optimise their websites and stay ahead in their respective marketplaces. Best Practice SEO Checklist This best practice SEO checklist covers the core areas of website optimisation, from the set up of a website, researching […]
30 Common Tech SEO Mistakes
Technical SEO is complex and ever-evolving. Things can change quickly and how your website measures up technically can give you a leg up on the competition. Common Tech SEO Mistakes As an SEO consultant, I’ve seen a whole host of mistakes and mishaps on websites. From quick-fixes, to technical nightmares. This is why I created […]
Beginners Guide to Technical SEO
Technical SEO is the process of increasing profit, visibility and optimisation of your website. Good tech SEO improves your chances of getting on the first page of Google when someone searches for something you sell or that you provide information about. Technical SEO involves optimising the processes of crawling, understanding, and indexing your pages to […]
Understanding Local SEO
To understand local SEO, we first must understand the different types of local business models. These are defined by Google as: Single location, brick and mortar, Multi-location, brick and mortar, Multi-practice, Service area, single, Service area, multiple, Home-based business. The type of business you have will depend on the local SEO strategy that you employ. […]
What is Natural Language Processing and Search?
Put simply, Natural Language Processing (NLP) is phrasing a search query just as you would if you were talking to an actual person, rather than Google. The introduction of this algorithm update into Google search means users now have the ability to search with natural language since Google doesn’t fully rely on keywords to determine […]