Handling Permanently Out-of-Stock Products

Handling Permanently Out-of-Stock Products

We’ve previously covered temporarily out-of-stock products, so now I want to discuss how we should handle products that will not be coming back in stock.  When this happens, we need to consider guiding both users and search engines toward relevant alternatives. What to do with Out-of-Stock Products The typical way to handle products that will not […]

Managing Temporarily Out-of-Stock Products

Managing Temporarily Out-of-Stock Products

When you have an eCommerce store, it can be common for products to go out of stock, which isn’t always bad.  Products may become temporarily out of stock, and as store owners, we need to know how to handle this.  By adopting some of the practices we will discuss today, we can maintain customer satisfaction […]

Benefits of Adding Schema Markup to Your Website

Benefits of Adding Schema to Your Website

Schema markup is a form of microdata or code also known as “Structured Data”, which can be added to your website. It is a language or vocabulary that clearly provides more information about your pages to search engines, which in turn can improve your click-through rate and allow you to take up more space in […]

PIM and SEO

PIM and SEO

One proven way to drive revenue is by optimising product content for search as part of an SEO strategy. A PIM (Product Information Management) solution gives you the tools you need to optimise your content for SEO at scale. Therefore, you can use a PIM system to optimise your website content for richness, accuracy, and completeness. […]

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