Tag: technical seo

What is Cloudflare?

By Nikki

This is a very brief walk-through as to what Cloudflare is, and the steps you need to take to set it up for you own website. Cloudflare is used for increasing the security and performance of websites. It is a type of CDN or a Content Delivery Network. It provides security by protecting internet properties…

Why We Should All Be Mining the SERPs

By Nikki

SERPs, or search engine results pages, are a great resource to learn what Google thinks our customers want. Google Think It’s Smarter Than Us Did you know that Google algorithmically rewrites our meta descriptions for SERPs? This means that even though we enter the meta descriptions we’d like to use, Google is still rewriting them.…

Top Steps in a Site Migration

By Nikki

As an overview, the top steps of a site migration are: On-boarding, Pre-migration, Staging environment, Post-migration, Learning and analytics. But How Do These Work in a Site Migration? Let’s look at these a little deeper. 1. On-boarding This is where you need to understand the purpose of the migration and make sure that everyone is…

Love the Htaccess File

By Nikki

The htaccess file or “hypertext access” as it is also known is vital for all websites, but it is one that can easily, and all-too-often, be overlooked. Let’s look at some key points of the htaccess file It’s important to know that the htaccess file will only affect the folder that it is placed in…

Web Performance Optimisation: Are you Doing it Right?

By Nikki

How your website performs comes down to more than how high you are ranking on SERPs.  There are many technical aspects that make up how your site loads and the content that is displayed to users.  We’ve covered before that site speed is more important than ever due to mobile-first indexing. Here we’ll cover what…

Mobile-First Indexing: Reasons to Go Responsive

By Nikki

Earlier this year, Google announced the introduction of the mobile-first index. This announcement stated that Google will crawl, index and rank a page based on the mobile version of a website, instead of the desktop versions of the site. The introduction and roll-out of this meant that Google would now be more favourable to websites…