Tag: update

What is Natural Language Processing and Search?

By Nikki

Put simply, natural language processing (NLP) is phrasing a search query just as you would if you were talking to an actual person, rather than Google. The introduction of this into Google search means users now have the ability to search with natural language since Google doesn’t fully rely on keywords to determine what content…

Top Steps in a Site Migration

By Nikki

As an overview, the top steps of a site migration are: On-boarding, Pre-migration, Staging environment, Post-migration, Learning and analytics. But How Do These Work in a Site Migration? Let’s look at these a little deeper. 1. On-boarding This is where you need to understand the purpose of the migration and make sure that everyone is…

Why Do Entities Matter for SEO?

By Nikki

What is an Entity? We know that an entity is defined by Google as: “A thing or concept that is singular, unique, well-defined and distinguishable.” The thing does not need to be a physical object, it can also be a colour, a date, an idea, etc. An entity is anything that is: Singular. Unique. Well-defined.…

Can you Optimise your SEO for BERT?

By Nikki

BERT is described as a “pre-trained deep learning natural language framework that has given state-of-the-art results on a wide variety of natural language processing tasks.” It is a Google algorithmic update, currently impacting 10% of queries in search results and affecting featured snippet results in countries where they were present. Google describes BERT as the…

Change of Mindset

By Nikki

Less than 6 months ago I could never have fathomed writing a post like this; it’s funny what a huge difference a little time and a quick chat can make.

How to Write a Stand-Out Social Media Bio

By Nikki

Having a well written social media bio is important. It should make you stand out, but seem approachable. You should look accomplished, but not boastful. You need to look professional but should show personality too.  But how do you do that within a few sentences? We’ll explore some ideas here.  Show, Don’t Tell.  Focus on…