20 Tips from Tech SEO Tuesdays

Tips from Tech SEO Tuesday

Tech SEO Tuesdays started to share tips and advice with others in the industry. Posted weekly on LinkedIn, Twitter, and elsewhere, you can find the full list of technical SEO advice here! 

I’ve been working in SEO for around 5 years and have dealt with countless website migrations and audits. I’ve certainly come across my fair share of technical SEO issues, which is why Tech SEO Tuesdays started. There are many tips here that I’d wish I’d known when I started, as well as others I’ve recently discovered. 

There’s always something new in SEO, that’s the beauty of it. 

2021 Tech SEO TuesDay's

Tip 1:

As part of a domain migration, if you’ve previously created a disavow file, this file will need to be added to the Google Search Console property for the new URL too!

Tip 2:

With massive websites it can be difficult to know which pages you should / shouldn’t index. As a rule, don’t try to get everything indexed. Instead, focus on indexing pages that have the potential to provide great search results.

Tip 3:

The htaccess file only affects the folder it’s placed in and the subsequent folders. Where your file is located matters, it is usually on the root but it is possible to have more than one htaccess file.

Tip 4:

SERPs are a great resource to learn what Google thinks our customers want.
Create landing pages that are aligned with the intent of a searcher.

Tip 5:

Effective internal linking is the key to unlocking the full potential of backlinks. Pages that are being linked to externally should have internal links to other valuable / money content.

Tip 6:

A good user experience should be part of your website design and overall strategy as standard, it is not just something to focus on because Google told you so in an impending algorithm update.

Tip 7:

If Lighthouse says you have unused JavaScript, Chrome Dev Tools will give you the % of used vs. unused JavaScript and you can then use this to find the exact lines of JavaScript that are not being used.
This can then be stripped back or removed as needed.

Tip 8:

Schema.org has released their replacement for the much loved Structured Data Testing Tool from Google, which as we all know is being shut down.
 
Check out the replacement here while it’s still in Beta testing: https://validator.schema.org/ 

Tip 9:

Use the new Schema Markup Validator for general structured data debugging and validation.
 
Remember to continue to use Google’s Rich Results Testing Tool to debug how your structured data will appear and validate https://search.google.com/test/rich-results.

Tip 10:

Do not redirect sitemaps and robots files.
Doing so will stop Google from accessing old versions and finding the redirects after the migration, and the old URLs will remain in the index.

Tip 11:

JavaScript websites go through an extra rendering stage as well as indexing. Google is much better at this now than it was in 2017-2018 but there is still often a delay vs rendering HTML sites.
Your page content needs to be present on page load and not hidden behind buttons. 

Tip 12:

Google recommends redirecting old image URLs to new image URLs during a migration to help Google discover and index new images quicker.
This is especially true for eCommerce product images and fashion websites etc.

Tip 13:

What are log files?
  • They track HTTP requests and HTTPS responses.
  • They tell us what has happened on site, such as trends, and seasonality.
  • They present SEO metrics so we can make future predictions of SEO data. 
 

Tip 14:

Add appropriate internal linking within your website architecture between complimentary pages to transfer information and understanding and to create a better flowing user journey.

Tip 15:

Awesome content can’t make up for a bad product or a bad service. That will always undermine any authority building.

Tip 16:

Google just confirmed in their official documentation that they now treat 308 redirects in the same way that they treat 301 redirects.
They understand that both status codes mean that a page has “permanently moved to a new location”.
 

Tip 17:

Just because something is ranking high now doesn’t mean it is the best answer to the keyword. It just means nothing better exists, yet.
 
Ask yourself what’s missing in the articles that currently rank, and fill in the gaps.
See what is and what isn’t being answered. 

Tip 18:

It is ok to not know how to fix something as a tech SEO. 
Instead, try to focus on quality improvements and improve the page experience for both users and for Google.

Tip 19:

Intrusive interstitials impact ranking, not indexing. 

Your website will still be crawled and indexed if you have lots of interstitials, but it may not rank well. 

Tip 20:

Moving servers is like another migration.
Crawlers have to find the new location of the IP / domain, so it has to be managed carefully. 
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