Core Web Vitals [CWV]

Core Web Vitals

Core Web Vitals (CWV) are a series of metrics that measure a website’s loading, interactivity, visual stability, and more. Google released these intending to help assess whether your website provides a good user experience. We can use Page Speed Insights to measure CWV performance and Google Search Console to see how many pages on our […]

Competitor analysis

Competitor analysis

An SEO competitor analysis involves examining the online landscape in relation to the businesses you are competing with. Remember that you may not be competing with the same companies online that you compete with on the high street, so it is always worth checking who you are competing with. This way, you can ensure you […]

Conversion Rate Optimisation [CRO]

Conversion Rate Optimisation

Conversion rate optimisation (CRO) is the process of improving the overall percentage of conversions from a website or mobile app. CRO usually incorporates ideas to enhance and validate specific hypotheses through A/B testing and other methods. CRO is necessary because it allows businesses to lower their cost per customer acquisition (CPA) by obtaining more value […]

Click Through Rate [CTR]

Click Through Rate

The Click-Through Rate refers to the ratio of users who click on a specific link or element of a web page to the number of total users who view the content. In SEO, it can also refer to the number of people who click on a URL after seeing the result in a SERP. In […]

Bounce rate

Bounce rate

Bounce rate is the percentage of site visits where the visitor leaves without viewing a second page. It may be used as a measurement of a website’s overall engagement. It is calculated by the total number of one-page visits divided by the total number of visits to a website. When to Use Bounce Rate Using […]

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