Impressions
An impression is counted each time a piece of content, whether an organic search result, a paid advertisement, or a listing in Google Discover or Google News, is displayed to a user. An impression does not require the user to click on the result; it simply records that the content was shown. In organic search […]
Google Search Console [GSC]
Google Search Console (GSC) is a free tool from Google that allows website owners, SEO professionals, and developers to monitor, manage, and troubleshoot their websites’ presence in Google Search results. It provides direct data from Google, offering insights into how the search engine crawls, indexes, and ranks a site, and alerts users to any issues […]
Google Analytics [GA4]
Google Analytics is a free web analytics platform provided by Google that allows website owners to track and analyse how users find and interact with their website. It provides a wealth of data, including how many people visit a site, where they come from, which pages they view, how long they stay, and whether they […]
Data Studio
Data Studio (formerly rebranded as Looker Studio and later reverted to its original name after 3.5 years) is a free data visualisation and reporting tool from Google that lets users connect multiple data sources and transform raw data into interactive, shareable dashboards and reports. Rather than working across multiple platforms and spreadsheets, Data Studio brings […]
Core Web Vitals [CWV]
Core Web Vitals (CWV) are a series of metrics that measure a website’s loading, interactivity, visual stability, and more. Google released these intending to help assess whether your website provides a good user experience. We can use Page Speed Insights to measure CWV performance and Google Search Console to see how many pages on our […]
Competitor analysis
An SEO competitor analysis involves examining the online landscape in relation to the businesses you are competing with. Remember that you may not be competing with the same companies online that you compete with on the high street, so it is always worth checking who you are competing with. This way, you can ensure you […]