Trust Flow (Link Quality)

trust flow

The Trust Flow is a metric created by Majestic that refers to a page’s quality or trustworthiness in correlation to its links on a scale of 0-100. If you want to learn more about the number of links to a site, you can use Majestic’s second metric, Citation Flow (Link Volume). Trust is determined based […]

Domain Authority [DA]

Domain Authority

Domain Authority or DA is a search engine ranking score developed by Moz that estimates how likely a website is to rank in SERPs. It ranges from 1 to 100, with higher scores approximating a greater likelihood of ranking. The domain authority can also be used to describe a given website’s relevance to a specific subject […]

Disavow

Disavow

Disavowing links is the process of indicating to Google that you do not want the specified links to count towards your site. Unwanted links can happen, for example, if you feel that the links are spammy or that they have been purchased as part of previous black hat tactics, and you need to tidy them […]

Citation Flow (Link Volume)

Citation Flow (Link Volume)

The citation flow is a trademarked metric created by Majestic that refers to the popularity or influence of a link on a scale of 0 to 100. It does not refer to the quality of the links; for this, you would need to look at the Trust Flow. To understand citation flow, a good example […]

Broken links

Broken links

A broken link is either a link you have utilised that links to content on another website or a link to a page within your own site that is no longer working. If the link is broken, when a visitor clicks on it, they will most likely be met with a 404 error page or […]

Blogger outreach

Blogger outreach

Blogger outreach is a strategy of communicating and building relationships strategically with influencers in your industry. The goal of this is to achieve guest post opportunities, promotion of new content or earn backlinks. Blogger outreach should always be personal and not en masse. The idea is to use this influencer marketing tactic to form collaborations […]

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