Knowledge graph

Knowledge graph

The Knowledge Graph is a database-based system created with a set of new rich features from Google, first announced in May 2012. The Knowledge Graph results provide structured and detailed factual information about topics. It can be seen on SERPs with information gathered from various sources that are categorised into entities. The data is presented […]

Headless CMS

Headless CMS

A headless CMS is a content management system that separates the backend content management capabilities from the frontend presentation layer. The frontend is everything a user sees and interacts with, such as images, text, layouts, etc. The backend is where the server, application and database information is managed. Why Use a Headless CMS? In a […]

eCommerce SEO

eCommerce SEO

eCommerce SEO refers to the specific optimisations and processes involved in enabling an online store to rank for the products it sells. Online stores must be as visible as possible to sell products. As a result, we need to have a much greater understanding of how people search for the products we sell (perhaps to […]

Experience, Expertise, Authoritativeness, Trustworthiness [EEAT]

Experience, Expertise, Authoritativeness, Trustworthiness

As it was initially known, EAT stands for Expertise, Authoritativeness, and Trustworthiness and functions as a range of signals that Google uses to evaluate content. It is referred to several times in Google’s Search Quality Ratings Guidelines as a set of core signals to assess a piece of content, decide its trust and reliability, and […]

Competitor analysis

Competitor analysis

An SEO competitor analysis involves examining the online landscape in relation to the businesses you are competing with. Remember that you may not be competing with the same companies online that you compete with on the high street, so it is always worth checking who you are competing with. This way, you can ensure you […]

Content marketing

Content marketing

Content marketing is a marketing strategy that we can use to attract, engage and retain an audience by producing and sharing blog posts and articles, videos, podcasts, social media posts and other forms of media. Content of this type is not intended to promote the brand explicitly but is designed to generate interest in the […]

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