Top Level Domain [TLD]
A Top Level Domain (TLD) is the final segment of a domain name — the part that comes after the last dot. For example, in the domain www.nikkihalliwell.com, the top level domain is .com. In www.bbc.co.uk, the top level domain is .uk. The TLD is the highest level of the hierarchical domain name system (DNS) […]
Google I/O
Google I/O is Google’s annual developer conference, where the company showcases its latest products, technologies, and innovations to developers, industry professionals, and the wider tech community. The name “I/O” stands for Input/Output (a fundamental concept in computing) but also reflects the conference’s ethos of innovation in, innovation out. First held in 2008, Google I/O typically […]
Headless CMS
A headless CMS is a content management system that separates the backend content management capabilities from the frontend presentation layer. The frontend is everything a user sees and interacts with, such as images, text, layouts, etc. The backend is where the server, application and database information is managed. Why Use a Headless CMS? In a […]
eCommerce SEO
eCommerce SEO refers to the specific optimisations and processes involved in enabling an online store to rank for the products it sells. Online stores must be as visible as possible to sell products. As a result, we need to have a much greater understanding of how people search for the products we sell (perhaps to […]
Experience, Expertise, Authoritativeness, Trustworthiness [EEAT]
As it was initially known, EAT stands for Expertise, Authoritativeness, and Trustworthiness and functions as a range of signals that Google uses to evaluate content. It is referred to several times in Google’s Search Quality Ratings Guidelines as a set of core signals to assess a piece of content, decide its trust and reliability, and […]
Competitor analysis
An SEO competitor analysis involves examining the online landscape in relation to the businesses you are competing with. Remember that you may not be competing with the same companies online that you compete with on the high street, so it is always worth checking who you are competing with. This way, you can ensure you […]