Cloaking

Cloaking

In SEO, cloaking is a method used to serve actual users a piece of content, a page, or specific information that is different from what is presented to search engines (i.e. spiders or bots). This is typically done to improve a website’s search engine rankings for certain keywords. It is classed as a negative SEO […]

Black hat

Black hat

Black hat refers to any technique that is disapproved or goes against Google Search Essentials (formerly Webmaster Guidelines) but could still improve ranking. They are considered black hat, as even though they can work, frequent use of these tactics can result in a manual action or penalty that sees the website being banned from search […]

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