Interstitial Popup
An interstitial popup is a full-screen or large overlay that appears on a web page and interrupts the user’s experience before they can access the main content they came to see. Unlike smaller, less intrusive popup formats, such as corner banners or slide-in notifications, an interstitial covers a significant portion or the entire page, requiring […]
Grey hat
Grey hat SEO refers to practices that sit in the middle ground between white hat SEO (which fully follows search engine guidelines) and black hat SEO (which deliberately violates them). Grey hat tactics are not explicitly prohibited by Google’s guidelines, but they are generally considered to be manipulative, risky, or contrary to the spirit of […]
Cloaking
In SEO, cloaking is a method used to serve actual users a piece of content, a page, or specific information that is different from what is presented to search engines (i.e. spiders or bots). This is typically done to improve a website’s search engine rankings for certain keywords. It is classed as a negative SEO […]
Black hat
Black hat refers to any technique that is disapproved or goes against Google Search Essentials (formerly Webmaster Guidelines) but could still improve ranking. They are considered black hat, as even though they can work, frequent use of these tactics can result in a manual action or penalty that sees the website being banned from search […]