Rich Results

rich results

Rich results are enhanced results in Google, and they are obtained through the use of structured data. Using this information helps search engines gain a better understanding of what the content is about and display it in a more visually appealing way in SERPs. The Rich Results Test tool was released by Google in January […]

Knowledge graph

Knowledge graph

The Knowledge Graph is a database-based system created with a set of new rich features from Google, first announced in May 2012. The Knowledge Graph results provide structured and detailed factual information about topics. It can be seen on SERPs with information gathered from various sources that are categorised into entities. The data is presented […]

Heading tags

heading tags

Heading tags or elements in HTML that define a structure for headings in a document or web page. They start with H1 being the most influential, descending in priority order to H6. In general, there should only be one H1 per page, and you will usually see this flagged in tools such as Screaming Frog […]

Featured Snippets

Featured Snippets

Featured Snippets are seen on Google search results. They are highlighted extracts of text that often appear above organic results in what is known as ‘Position 0’. The intention of featured snippets is to quickly answer the user’s query on the SERP without needing to click through to the result. Depending on the query (they […]

Experience, Expertise, Authoritativeness, Trustworthiness [EEAT]

Experience, Expertise, Authoritativeness, Trustworthiness

As it was initially known, EAT stands for Expertise, Authoritativeness, and Trustworthiness and functions as a range of signals that Google uses to evaluate content. It is referred to several times in Google’s Search Quality Ratings Guidelines as a set of core signals to assess a piece of content, decide its trust and reliability, and […]



In SEO, an entity is described as anything that is definable. It is unique, and its characteristics are distinguishable from others. Google defines an entity as anything that is “singular, unique, well-defined, and distinguishable”. To be an entity, the thing does not need to be a physical object, nor does it need to be a […]

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