Cannibalisation

Cannibalisation

Keyword cannibalisation occurs when there is more than one page on a site that is targeting the same keyword and intent as another page on the same site. This then causes a problem as it means that one of the affected pages alters the other’s ability to rank, and as a result, neither page will perform […]

BERT

BERT

Contrary to belief, BERT is not an algorithm update. Instead, it is a machine learning model that updates Google’s processes to improve Natural Language Processing. It is designed to improve how the search engine processes or understands the queries users search for in relation to all of the other words used within the search query. […]

Algorithm

Algorithm

The algorithm is what search engines use within SEO to determine page rankings. Google’s algorithm works differently and has different rules than Bing’s, etc. Search Engine Journal has a history of changes that Google has made to its algorithm, and you can also use the Google Search Status Dashboard. Google does not use just one […]

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