Anchor Text
Anchor text is the clickable, visible text of a hyperlink. It is the words that are highlighted and linked, rather than the raw URL itself. For example, in the sentence “read our guide to technical SEO,” the phrase “guide to technical SEO” would be the anchor text. It appears in HTML like this: There are […]
Deep Linking
Deep linking is the practice of linking directly to a specific page, section, or piece of content on a website, rather than to its homepage. A deep link takes the user (or search engine) straight to the most relevant destination, bypassing the homepage and navigating deeper into the site’s structure — hence the name. For […]
Faceted Navigation
Faceted navigation is a filtering system commonly used on eCommerce and large catalogue websites that allows users to refine and narrow down a set of results by selecting from a range of attributes — such as size, colour, price, brand, or rating. Each selectable attribute is known as a “facet,” and users can typically apply […]
Trust Flow (Link Quality)
The Trust Flow is a metric created by Majestic that refers to a page’s quality or trustworthiness in correlation to its links on a scale of 0-100. If you want to learn more about the number of links to a site, you can use Majestic’s second metric, Citation Flow (Link Volume). Trust is determined based […]
External Links
Not to be confused with backlinks, external links are the opposite of backlinks in the sense that instead of having a site link back to you, here we add a link to another website from within our own content. External links are generally used to reference a source of information, or they can also be […]
Domain Authority [DA]
Domain Authority or DA is a search engine ranking score developed by Moz that estimates how likely a website is to rank in SERPs. It ranges from 1 to 100, with higher scores approximating a greater likelihood of ranking. The domain authority can also be used to describe a given website’s relevance to a specific subject […]