Trust Flow (Link Quality)

trust flow

The Trust Flow is a metric created by Majestic that refers to a page’s quality or trustworthiness in correlation to its links on a scale of 0-100. If you want to learn more about the number of links to a site, you can use Majestic’s second metric, Citation Flow (Link Volume). Trust is determined based […]

External Links

External Links

Not to be confused with backlinks, external links are the opposite of backlinks in the sense that instead of having a site link back to you, here we add a link to another website from within our own content. External links are generally used to reference a source of information, or they can also be […]

Domain Authority [DA]

Domain Authority

Domain Authority or DA is a search engine ranking score developed by Moz that estimates how likely a website is to rank in SERPs. It ranges from 1 to 100, with higher scores approximating a greater likelihood of ranking. The domain authority can also be used to describe a given website’s relevance to a specific subject […]



Disavowing links is the process of indicating to Google that you do not want the specified links to count towards your site. Unwanted links can happen, for example, if you feel that the links are spammy or that they have been purchased as part of previous black hat tactics, and you need to tidy them […]

Citation Flow (Link Volume)

Citation Flow (Link Volume)

The citation flow is a trademarked metric created by Majestic that refers to the popularity or influence of a link on a scale of 0 to 100. It does not refer to the quality of the links; for this, you would need to look at the Trust Flow. To understand citation flow, a good example […]



Simply put, a backlink is a link from another website to a page on your website. You may also see them referred to as inbound links, as they are links from one website to yours. The quality (Trust Flow) and quantity (Citation Flow) of your backlinks may help you rank higher in search engines such […]

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