Interaction to Next Paint [INP]
Interaction to Next Paint (INP) is a Core Web Vitals metric that measures the overall responsiveness of a web page to user interactions throughout the entire time a user is on the page. It captures how quickly a page visually responds when a user interacts with it (such as clicking a button, tapping a link, […]
Internal Links
Internal links are hyperlinks that point from one page on a website to another page on the same website. They form the connective tissue of a website’s architecture, determining how pages relate to one another and how users and search engines navigate through the site. Every time a piece of content links to another page […]
Interstitial Popup
An interstitial popup is a full-screen or large overlay that appears on a web page and interrupts the user’s experience before they can access the main content they came to see. Unlike smaller, less intrusive popup formats, such as corner banners or slide-in notifications, an interstitial covers a significant portion or the entire page, requiring […]
IndexNow
IndexNow is an open source protocol that allows website owners to instantly notify participating search engines when content on their website has been added, updated, or deleted. It enables search engines to crawl and process those changes far more quickly than they might through their standard crawling schedules. Rather than waiting for a search engine […]
Indexing
If crawling is the process of content discovery, indexing is the process of extracting, storing, analysing, and organising the content and its internal links to determine relevancy, etc. Indexing is the process by which a search engine processes, analyses, and stores information about web pages so that they can be retrieved and displayed in search […]
Indexifembedded
Indexifembedded is a robots meta tag value introduced by Google in January 2022 that gives website owners more granular control over how embedded content — such as PDFs, videos, or iframes — is treated by Google’s indexing systems. Specifically, it allows a piece of content to be indexed by Google when it is embedded within […]