Domain Name System [DNS]

Domain Name System (DNS)

DNS (Domain Name System) settings play a crucial role in the functionality of our websites. They are responsible for directing traffic to the correct servers by translating human-readable domain names (like into IP addresses (like This translation is essential in order for users to reach their desired website. DNS settings also allow you […]



Caching is a process that temporarily stores copies of data in a cache, which is a high-speed data storage layer. This practice is crucial for improving the performance of websites and applications. When a user requests a web page or a resource, the cache delivers the stored data instead of fetching it from the server […]

Trust Flow (Link Quality)

trust flow

The Trust Flow is a metric created by Majestic that refers to a page’s quality or trustworthiness in correlation to its links on a scale of 0-100. If you want to learn more about the number of links to a site, you can use Majestic’s second metric, Citation Flow (Link Volume). Trust is determined based […]

Total Blocking Time [TBT]

Total Blocking Time

Total Blocking Time (TBT) is used as part of Core Web Vitals to measure in milliseconds (ms) how responsive your website is to user input. Essentially, TBT measures the amount of time your web page was blocked, preventing the user from interacting with it. If the main thread of your page load is blocked, your […]

Time to First Byte [TTFB]

Time to First Byte

Page Speed Insights uses the Time to First Byte (TTFB) to demonstrate Core Web Vitals, and most speed tools use it to measure website speed. TTFB is measured in seconds (s) and is the time it takes to obtain information from the server and send it back to the browser. You could say that it […]

Rich Results

rich results

Rich results are enhanced results in Google, and they are obtained through the use of structured data. Using this information helps search engines gain a better understanding of what the content is about and display it in a more visually appealing way in SERPs. The Rich Results Test tool was released by Google in January […]

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