Blogger outreach

Blogger outreach
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Blogger outreach is a strategy of communicating and building relationships strategically with influencers in your industry. The goal of this is to achieve guest post opportunities, promotion of new content or earn backlinks.

Blogger outreach should always be personal and not en masse. The idea is to use this influencer marketing tactic to form collaborations and partnerships that lead to promotional yet authentic content that is usually higher in quality and promotes your service, brand, or products.

There are several companies that offer blogger outreach, and it is crucial to ensure that the bloggers they reach out to are relevant. Where possible, I recommend doing the outreach yourself unless you have a trusted partner. While it may be more time-consuming, the payoff in the quality of links and content should be more than worthwhile.

Synonyms:
guest post, guest posting
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