Breadcrumbs

Breadcrumbs
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Not to be confused with Hansel and Gretel (although it is inspired by them in the sense of finding your way back home), a breadcrumb on a website is a small text path, usually at the top of a page. It shows where the user is currently located on the site in terms of the site architecture. The breadcrumb trail shows users where they are and how to get back to the homepage.

Not only that, breadcrumbs are helpful as they make it easier to navigate through the website; they act as secondary navigation. They improve internal linking and encourage people to visit more pages before leaving.

They help users and search engines to easily understand the relationship between their location on a site (like a product page) and higher-level pages (like a category page).

You can also use structured data to display your breadcrumbs in search results, and Google also uses breadcrumbs to categorise pieces of information in the search results.

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