Broken links

Broken links
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A broken link is either a link you have utilised that links to content on another website or a link to a page within your own site that is no longer working. If the link is broken, when a visitor clicks on it, they will most likely be met with a 404 error page or a similar error telling them that the page no longer exists.

Broken links such as this are a problem for SEO as they can negatively affect conversion rates, time on site, and link equity transfer throughout the site.

Avoiding Broken Links

The best way to avoid broken links internally is to use short, simple, easy-to-read and easy-to-type URLs when creating new pages or pieces of content in the first place.

Fixing Broken Links

You should also check your links regularly by crawling your website with Screaming Frog, Sitebulb, or your tool of choice, looking for 404 errors, and analysing the inlinks to them. Once identified, you can decide whether they should be permanently redirected or whether you should consider other options, such as removing the links to the content.

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