Citation (Local SEO)

Citation (Local SEO)
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In local SEO, a citation is defined as any mention of your business name, address, or phone number online. This is known as the NAP (name, address, phone number). It is believed that the consistency and prominence of these NAP details contribute to ranking, especially in local search.

Citations can appear in many different places. For example, they may appear in business directories, social media networks, forums, third-party websites, and more. This can be essentially anywhere that someone may be looking for information about local businesses.

The more high-quality citations a business has, the more Google understands, and therefore a business is likely to be more visible than others in the local area.

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