Competitor analysis

Competitor analysis
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An SEO competitor analysis involves examining the online landscape in relation to the businesses you are competing with. Remember that you may not be competing with the same companies online that you compete with on the high street, so it is always worth checking who you are competing with. This way, you can ensure you are making the necessary optimisations and other website changes.

As part of the analysis, you should evaluate your competition in organic search results and analyse the information you find to identify opportunities for you to improve your organic rankings.

A competitor analysis, also known as a competitive analysis, should help you identify your competitors’ marketing strategies. Ideally, you should then use this information and compare it to your own efforts and results. From all of this, you should be able to identify your strengths and weaknesses versus others in the SERPs.

Once you know your strengths and weaknesses, you can spot your opportunities more effectively and incorporate them into your SEO strategy.

Conducting a Competitor Analysis

Although each analysis is different, and there is no right or wrong way to perform a competitive analysis, the following steps may help.

  1. Identify your online competitors.
  2. Gather information about the competition.
  3. Conduct a page analysis of the most important pages.
  4. Focus on high-value keywords.
  5. Identify the strengths and weaknesses.
  6. Add your opportunities to your strategy.
  7. Update your content plan based on findings.
  8. Track your progress.
competition analysis, competitive analysis
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