Lead Generation

Lead Generation
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Lead generation involves generating consumer interest in a product or business service with the goal of turning that interest into a sale. This typically involves collecting a visitor’s contact information (called a “lead”) via a web form or other means.

The lead generation process has two main aspects:

  1. Getting traffic to your site,
  2. Convincing them to share their contact information with you.

Content, webinars, and landing pages can all be used to generate business leads in exchange for their information and through the use of effective calls to action.

How a Lead is Turned into a Conversion

Once a lead is obtained, if the customer is in the target audience, it may become a Marketing Qualified Lead (MQL).

The digital marketing team will typically begin nurturing the lead via marketing campaigns. Effective marketing can be proven and tested through A/B testing.

After nurturing, a prospect may be convinced to make a purchase, turning them into a Sales Qualified Lead (SQL). From here, it is down to the sales team/process to turn them into a conversion.

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