Rich results are enhanced results in Google, and they are obtained through the use of structured data. Using this information helps search engines gain a better understanding of what the content is about and display it in a more visually appealing way in SERPs.
The Rich Results Test tool was released by Google in January 2019. It allows users to preview how these types of results will be shown in search results and edit their code if they do not get the desired results before publishing it on their websites.
Rich results, also known as a “rich card” or “rich snippet”, enhance search results with images, reviews, ratings and other similarly useful information from your site. They are powerful because they can make your site stand out in SERPs, take up more valuable real estate and help users find what they’re looking for more easily.
